Grow any business is not easy if you don’t have time for marketing. The same is also true for dental practices in today’s day and age. The competition amongst all businesses online is ruthless and businesses are looking for one way or the other to gain competitive leverage over their counterparts.
Therefore, for the benefit of all our readers, this piece has been put together to enlist the top 10 proven dental marketing ideas that you can implement now. Let’s get started!
1. Decide Whom You Want to Target:
The first thing you need to do in dental patient marketing is to come up with a description of the type of people that you wish to target.
You need to figure out if you wish to target middle-class patients or upper-middle-class patients and then craft your strategy accordingly.
Once you decide on your ideal patient profile you will get a clearer idea of the different ways you can market to them.
2. Must-Have an Online Presence:
It is no brainer but still needs to be mentioned as there are still some dental practices that don’t have a robust online presence. You should ensure that your website is passable and current.
Make sure that you have all the basics covered and the language used on the website caters to your target audience.
It is imperative that you build a solid website because it will be the primary way in which people recognize and identify your business on the internet.
You also should invest in local SEO to boost your local presence as most people looking up dental-related content as looking for service providers in proximity to them.
3. Email Marketing:
Email marketing is still as relevant in dental patient marketing as it used to be some years ago. It delivers a much better ROI than most other marketing strategies and methods.
If you do it right, you can grow your business in a lot of different ways. It is important that you don’t spam your subscribers and only send them relevant information.
If and when you use email marketing successfully, you will be t0p-of-mind of people when they are about to schedule appointments with dental practices. It helps in building brand awareness, retaining existing patients and getting new patients.
4. Get Involved in The Community:
An effective idea commonly used by many dental practices is getting involved in the community. You can do so by actively participating in several activities in your community.
If you are friendly and helpful to your neighbors, you will be able to earn their trust. This will keep on top of their mind, whenever they need to schedule an appointment with a dentist.
People entrust their dental health to someone who has a good reputation and getting active in your community is one of the many ways of ensuring so.
5. Optimize Your Website for Search Engines:
Most online experiences begin with a search engine and less than 10% of people scroll beyond the first page of search engine result pages (SERPs).
Thus it is important for you to optimize your website for search engines so that it is able to secure high rankings for keywords and phrases related to your line of work.
You can do both on-page and off-page SEO to ensure that you get better rankings on SERPs. Better rankings mean better visibility and a higher chance of conversions.
6. Claim Your Google My Business Page:
If you haven’t done so already, then it is high time that you claim your Google My Business page. Once you claim it, you can use it to increase your presence in your local area.
Make sure your listing is up-to-date with all necessary and accurate information. Make sure that your NAP is consistent across all such listings across the entirety of the internet.
Allow reviews and display them on your Google Business page as that provides social proof and adds to your credibility.
7. Encourage Reviews from Patients:
More patients read reviews before making their final decision on the kind of product they want to buy or the service they want to avail.
Hence it is imperative for you to encourage reviews from your patients. There are a lot of ways in which you can encourage reviews from your patients.
The key to getting reviews is by making it very easy for people to leave reviews because if the process is time-consuming or complicated, many people will shy away from going through with it.
Also, make it a point to have reviews as social proof on your website which will stop people from looking for reviews on other sites that you don’t control.
It is important that you do so because the sites that you don’t control may have reviews that would be negative or unflattering.
Through retargeting, you can try to get the attention of people who have already visited your site or even your Facebook page.
This is a cheap and very cost-effective method to remind people who you are, and remain on the top of their mind.
Since it is targeted, it is more effective as you will be reaching out to people who already have a fair idea of who you are and the services that you deal with. Retargeting makes it easy to convert visitors into patients or patients.
9. Use Offers to Get Attention:
Offers can be a very good way to get attention and get people through the door. You can either offer services for free or at a discounted price, but make sure you put out a better offer than your competitors. You can offer complementary services to new customers and discount offers to exist customers.
10. Video Marketing:
A common feature among highly ranked dental websites is video content. This is because customers prefer videos and Google algorithm seems to favor it as well. You can use videos in a lot of different ways. You can tell the story of your office through videos that will humanize your brand.
Further, you can encourage patient review videos from your patients as that has a proven effect on boosting traffic. You can also publish educational videos for FAQs. Such videos can be posted across social media platforms like YouTube, Facebook, and Instagram.
11. Partner Programs:
Partner programs are a great way to get more business. Under these programs, someone can benefit from your business, just as you can benefit from their businesses.
You can link up with dental surgeons, orthodontists or pediatric dentists, etc. patients can be shared without one taking business from the other. Such relationships can be a very effective way to find new patients.
12. Make Your Message Clear to Recipients:
Everyone is pressed for time in today’s day and age and your prospective patients are as busy as you, if not more. That’s why it is important to make it known to patients what you do and what you have to offer. If and when you are straightforward in your messages, they will tend to be more effective.
The Bottom Line
There you have it. Those were the top 12 dental marketing ideas that you need to implement if you haven’t done so already.
All such tips, if and when implemented, will help you in growing your business in a lot of different ways. You can hire an offshore digital marketing agency to get better results upon implementing such tips.