When it comes to making business decisions, creating and publishing a brand logo is probably as big as it comes.
It represents everything you are and do as a business and will be the catalyst behind how audiences remember you.
This is why plenty of thought needs to go behind the process before you make the final decision.
If you’re struggling with fueling your creative spark or need somewhere to start before developing your brand logo, here are 4 resources that you can use to come up with great ideas for your business’ logo.
It’s always important to keep an eye on the competition as this can provide you with an understanding of what’s best to do and what not to do.
Considering you’re all targeting the same market, you’d expect your competitors to have similar elements to your own.
For example, typically we’d associate the colour blue with corporate companies so they’ll reflect this with their own brand logo.
This is because connotations of the colour tend to reflect trust which is extremely important. At the same time, it’s also great to keep an eye on your competitors to see what ways you can stand out too.
Your own brand story
What is it that your company stands for? What’s the history behind the company? What unique qualities does your brand logo have?
These are all the kinds of questions that you should ask yourself when you’re deciding on the best elements you should include in your brand logo.
Audiences embrace companies when they’re individual and provide something different to the table.
By utilizing what your company stands for you can make big impressions on your target audience and use these ideas as a foundation for your brand logo.
Social media can be a great platform to use for any form of an idea. Many social network platforms such as Instagram and Pinterest have plenty of inspiration for logos because you’re able to see multiple logo examples once at a time.
This makes it far easier to compare different images and tones in one go when searching for certain keywords and hashtags.
The only pain that you might have is filtering through the images to find the best ones as many of the images are likely to be amateur designs.
Walking around stores
What you can find offline can be just as valuable as what you can find online. Don’t forget that many products and services are physical,
so popping out to your local store can sometimes be the best place to find inspiration for your own logo.
Looking at shelves in a supermarket will give you a front row seat on how brands and logos look in their natural habitat.
You’ll be able to compare the colours and themes that each item/product uses in specific industries and discover works well and what doesn’t.
The best logos always start with creative ideas
Although it’s one of the most important decisions you could make for a business, designing a logo will also be extremely exciting.
You have a range of elements to play with including shapes, fonts, colours and templates.
So, get as much of your creative juices flowing as you can and collaborate with your branding agency to create your final masterpiece for your ideal logo.