Since the 2018 Farm Bill, the CBD market has grown tremendously. With so many brands trying to make their way into consumers’ hands, competition in the industry is high. However, the CBD market is facing strict regulations since it’s not federally approved.
The good thing is, there are several ways brands can advertise their products regardless of the hurdles.
From social media marketing, SEO-based marketing to using trusted vape marketing agencies, companies can now take advantage of these diversified channels and create awareness of their products.
Here are some of the ways you can promote your CBD brand online.
1. Creating a Website
The website is where customers can find your products after searching or through referrals. The page should contain clear and high-quality photos and videos about your CBD products because clients find attraction in quality visuals.
The website is a good place to provide users with your contact details, a brief description of the products, and probable reviews from previous customers.
Having a company blog about CBD products attached to the website is also a great way to educate your customers and persuade them.
2. Content Syndication
Another way to market your CBD brand is by being an author in some else’s blog. For this to work, choose a host with a good following of your target audience. Once done, write a blog post talking about your CBD products or company and have it republished by the host.
The best part about guest posts is that you can attach backlinks to your website and maintain the post’s originality. It is also a great way to reach a bigger audience and market your CBD products.
3. Organic Social Media
Although social media platforms like Facebook have had restrictions on CBD advertising, the situation appears to be changing over time. While you may not have ads featuring CBD products on Facebook, You can create a page and build some following for your company.
The process may take some time and is recommendable as a long-term investment for the company. Frequently posting on your page ensures your followers remain engaged, and it could win them over to make a purchase.
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4. Influencer and Affiliate Marketing
Taking advantage of social media influencers with a massive number of followers can be beneficial to your company. However, you must choose someone with a good number of your target audience to be effective.
You should use affiliate links that the influencers can attach to their posts, leading to your website. Once customers make a purchase, the influencer gets a commission from the purchase, so it’s a win-win situation.
5. SEO Marketing
One thing to note about this method is that it takes time, so if you are looking for instant results, you should incorporate other advertising methods mentioned above. However, although SEO marketing may take time, it is a good investment for the long term.
If your company website achieves the SEO target and is better ranked by Google, customers can find it much faster. With customers having better access to your products, the sales target increases at a faster rate.
6. Creating “How To” Videos
Today most products sell fast from watching videos concerning specific products. You can create videos educating customers on your CBD products’ uses and importance and post them online.
By taking advantage of platforms such as YouTube and Instagram, you can reach a more significant number and persuade them to make a purchase.
7. Podcasts
Many people are now listening to podcasts, so you can create a podcast that talks more about CBD products and the industry in general. Through the podcast, educate your audience about your products.
Also, back that up with some evidence from research to win their trust. Since podcasts are a less competitive advertisement method, you can take advantage of that and win a more significant number of potential customers.
8. Marketing Agency
There are a lot of marketing agencies supporting CBD products today. It is good to contact such agencies since they have the right tools to run your advertising campaigns.
You need to note, though, there are several fraud agencies, so a little research before entrusting another company with your data is crucial.
Bottom Line
CBD advertising is a bit tricky and requires knowledge on how to go about it because of the restrictions. Before engaging in any advertising for your CBD products, it is advisable to contact your lawyer and have them advise on the right procedure to follow.
These tips, plus more research, will help you get started in the right direction. Remember, your goals have a huge influence on the method you settle for. Do you need instant or long-term results to maximize your investment? Your answer will guide you on the right approach.
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