Email is one of the oldest marketing channels in the world of digital marketing.
This powerful tool shows no signs of abating, and with more than 43,000 architects and 2 million contractors currently in the UK, this guide will ensure that you take advantage of every opportunity in your email marketing efforts.
We all know that email motivation is much more complex than drafting a message and pressing ‘send’.
A healthy, clean communication database is central to any successful email marketing strategy, so we’ll give you tips and strategies to get (and retain) your contacts by allowing you to deliver the message at the time.
Get the right email automation software for your construction company
Your job will be more challenging if you do not have effective software in your job. Having access to a tool that is reasonably priced and easy to use allows you to use a variety of features to engage potential and increase sales.
Your strategy is to build the right CTA building products.
What is email automation software?
Email Automation The ability to send time or action-trigger emails to your customers. Nurturing your intent leads or automating blog updates makes automation email marketing more efficient, personalized, and relevant.
Choosing the best email marketing software
This decision will depend on your budget, contact list size, and individual needs, so do your research and make the best decision for you and your team.
As a HubSpot partner, we recommend HubSpot features because they cover so much more than just email. It combines your sales and marketing, allowing you to access all the features in one place.
But there are different resources for your needs and budget. Active Campaign, Constant Communication, and Sandin Blue are some of the popular ones.
Hubspot email templates
Extending the email list of your construction company
When it comes to email marketing, a strong communication database is your most valuable asset in ensuring that your message reaches the right people at the right time.
Your contact list may vary from health business to business, but your list needs to be constantly expanded. In this way, you are giving yourself the best opportunity to engage with people that you would not otherwise cross the path.
So, equipped with your preferred email automation software, now it’s time to start developing your contact list.
Capturing email addresses isn’t easy, but we’ve got a few tips and tricks to help you get a robust database that will keep growing over time.
Tip 1: A free option/access to authorized content
If a visitor to your site is presented with the option to download a free ebook or white paper, you are more likely to capture an email address.
These freebies are not limited to e-books and white papers. Why not give a free sample of your product instead of an email address?
Privacy here ensures that your website has access to interesting and engaging content that will be valued by your audience.
Talk to our experts about content marketing for construction.
Tip 2: Make it easy for subjects to subscribe to your list
Many building product websites hide “subscribe” boxes at the bottom of their homepages. Give people multiple opportunities to give you their email addresses across the entire page.
At this stage, you want to pay close attention to the pages you visit the most and make sure you have the email ‘sign up’ form on those pages.
Tip 3: Business shows
Each year, many venues play hosts to trade shows across building products and the construction field. Would you include trade shows in your construction marketing budget?
Of course, the success of your trade show depends on many factors. We suggest that you consider the next exhibition as a marketing strategy for your content, not following the traditional products, graphics, sweets in bowl format.
When you invest your time and resources effectively, you can increase your reach and engagement at any trade show. So, take full advantage of these networking opportunities and capture email addresses as much as possible.
Trade show example source
Tip 4: Get Social
There are many opportunities for networking across social media. LinkedIn has many filtering tools that allow you to find and connect with your target audience.
However, there are many platforms out there, and new ones are always being introduced. Identifying and using such channels to research, collaborate, and hang out with your ideal customers is key to a successful social media strategy.
We will explore how email and social media can work to further enhance your email marketing to build more in this post.