When was the last time you considered changing your custom boxes? if you haven’t still then you must do so at the earliest to keep up with the dynamic customer choices.
Scanning the retail racks, one often finds new brands trying to woo buyers with alluring boxes. These are made with premium quality stock paper and use distinctly placed logos and designs.
We can all admit to trying such products by being convinced of them based on how the boxes appeal.
So, are you ready to take on this practice? The following favorable outcome of customized boxes would surely win you over as it would do to your customers.
Outcome #1: Custom as the name suggests
The title is pretty self-explanatory. Your brand can look customized to the buyers’ requirements using the boxes. it is the first thing that customers get to see of your product. Making it interesting and functional matters a lot to push sales upwards.
Knowing that the products would work is only possible through advertisements. And the boxes provide this in the most customer-effective manner.
Researchers estimate that about 80% of customers consider the packaging as the decisive factor when shopping. This makes it highly important to create a compelling brand story through customizing the packaging boxes.
sellers have the full freedom to choose the required measurements and shape of their boxes. The options are limitless as you can choose from the templates provided by professional designers and can have your ideal designs crafted too.
Outcome #2: Plan your brand perception
How great is it to enable the boxes to communicate the exact brand image that you want the buyers to see? It would be like creating custom visual promotions. Sometimes the boxes can work better than most other marketing platforms because of the number of buyers who can be approached through them.
If you are a manufacturer of clothing items, you would want your buyers to know that the products are suitable for specific weather conditions.
The packaging can convey this with effective custom printing. Likewise, food sellers would want to project that the brand fit for food lovers. Hopefully, you would’ve got the idea. Once you are trading, there is ample competition to rise above.
Modern competition has evolved to include durable customer loyalty too. An effective way to get more of this is by including the customer preferences within the boxes. Custom packaging allows the exact custom elements that would relate your brand strongly to buyers.
Outcome #3: Lower-customer complaints
As high as 30% of businesses experience regular customer complaints and have to give replaced items in case the sent ones don’t work as intended.
Such scenarios can cause a loss of buyers and revenues. There is a lot that customization can help to fix. Such as:
- The box structures. The primary reason for most refunds is that the products reach buyers damaged and broken. With a strong box base, this can be avoided easily.
- Putting handling guidelines to inform the shipment company about the nature of the contents. This helps to ensure their safety.
- Make appropriate room for the products. this is one reason that standard packaging doesn’t work well. Custom dimensions hold the items firmly.
- Add-on convenient accessories like handles, auto-locks, better thicknesses, etc., to enable better transport.
All these plus any custom specification of sellers can ensure that the products arrive at the customers’ doorsteps with confidence and security. Lower refunds and better customer satisfaction result in higher customer loyalty.
Outcome #4: Modify the to your brand
What else can custom boxes offer? If you thought that the above is it, you would be further surprised to know that the boxes can also be your marketing partner!
Many brand promotional campaigns can come full circle on the boxes. Buyers can get a crash course in your brand details when they read the contents printed on top of the packaging.
Businesses can inform them of their new products, alternative uses of the existing items, how the products relate to customer demands, and more. Visual ads cannot contain such intrinsic data. They are short and majorly focus on informing the audience of the brand’s existence.
The boxes, on the other hand, can be used from any angle to speak about branding. All sides can be utilized for varied purposes. And be placed right where customers can pick them; at retail outlets.
Other promotional platforms are effective in giving an apt overall idea of your brand but the boxes are ones that are truly persuasive to provide a compelling need to buy your products.
Outcome #5: Look as per required
Can your brand become a hot favorite even while offering the same products as others? Of course!
To make it understandable, think of the beverage industry, how many businesses sell cola? A lot more than you think! The reason why Pepsi and Coca-Cola stand apart from the competition is their strategy to present themselves distinctly. The brand logo is sufficient to tell buyers that the brand is available.
Boxes are customized to suit every customer demographic. That is why the same product i.e., the cola can be sold anywhere in the world to any person!
Such remedy for attaining a loyal fan base can be achieved when buyers memorize your brand logo. The boxes play a major part in this.
They keep radiating your brand image while being displayed at store racks and while moving from point 1 to point 2. This way your potential buyers can be captured conveniently without your business indulging in enhanced billboard promotions or hiring an extra sales team.
Custom boxes work better when they are handled by pro box makers. You can enjoy the many pros of customized packaging boxes without doing it all by yourself.
Out of the many marketing options, customized boxes stand out because of their ability to be seen more. These come in all varieties and shapes and can be productive in improving your brand awareness without exhausting your efforts.