Over 306 million Americans that makeup to nearly 95% of the total population resorted to the safety of their homes about three months ago. Covid-19 is affecting detrimentally to both real and virtual shops.
Whether it is your local brick and mortar or outsourcing an eCommerce store online, the unprecedented times have led to significant changes in how they operate.
Also, as people are relying on media outlets for news and updates, SEO strategies need to be realigned to match what people want to know about and help find products accordingly.
According to Quantum Metric, online conversion rates have been high with 8.8% since February, reflecting a shopping urgency typically observed during Cyber Mondays.
Thus, considering such peak figures, it can easily be said that Covid-19 will forever change how we know SEO and eCommerce.
6 Ways Ecommerce And SEO Are Changing Due To Covid-19
Here are six ways eCommerce and SEO are changing due to Covid-19 and will continue to change as per the situation.
1. ECommerce sites that sell essentials blew up for the time being
Where sellers that offer essential goods are having difficulty keeping up with the never-ending demand, retailers with non-essential categories of items have seen a sharp decline in their sales.
As initially due to the rapid spread of the disease, people had no choice but to stay indoors and still make sure they are equipped with all the necessary goods.
Therefore, many online retailers faced the challenge of fulfilling the demands of numerous food items, medicine, and toiletries as people flooded the internet as the solution.
However, as the lockdown started to ease, and people were allowed to visit supermarkets to buy goods, online retailers lost their clients.
But the online retailers who were failing to meet increased demands got time to catch on to stock up the essentials in time for the next wave.
2. Health and wellness sites have a long way to go even post-COVID
Because we are stuck in a pandemic, it is quite evident that people want to stay healthy and fit.
The websites that offer such data, information, recipes, articles, tutorials, and associated products have a long way to go even post COVID-19.
As it is still risky to crowd gyms and parks, people have found ways to continue fitness regimes at home.
Even Google is helping sites that provide helpful health and wellness content. And as a result, such sites are experiencing an overall surge in traffic.
They will continue to do as long as they keep up with the latest SEO schemes of the search engine.
3. Recipe and food sites need a better SEO strategy amidst COVID
Even though these sites have surged amidst the Covid-19 outbreak but they would still require to do better to include keywords such as quarantine, pandemic, etc. to do a better job in gaining traffic.
The main reason is that most of the traffic has diverted to YouTube, which can host plenty of associated videos on a single forum.
YouTubers have been smart with their SEO strategy to underline what keywords that are being searched for the most.
For instance, you will see that if you search for ‘quarantine snacks,’ many YouTube videos will be the top result.
4. Travelling and tourism will see surge post-COVID
Right now, as the international flights are still closed, the travelling and tourism industry is basically at a shutdown.
Understandably, one of the significant industries that suffered the most due to the pandemic was the travelling and tourism businesses.
However, even though travel bans and social distancing has significantly impacted the businesses, as the lockdown eases and travel bans are lifted, these businesses will experience an extreme surge post-COVID.
From travelling websites, flight bookings to hotel bookings, the future holds good profitability.
5. Every eCommerce website is going through SEO unpredictability
Millions of online customers are changing their behaviour simultaneously as to opt for a better, time saving and convenient product or service, putting immense pressure on eCommerce and online retailing platforms like write my assignment UK.
How the forums choose to react in the answer will define what SEO and eCommerce will be in the future.
As every single business is going through SEO volatility, the best way to counter the situation and turn it into your favour is by stabilizing the lower growth rate as the state by state lockdowns are lifted.
6. More content-driven SEO is on the rise as people have more time
Lastly, one solution to make the most of these times is by putting out great content.
People have more time to indulge and engage with content-driven SEO as of now than they will in the future. Thus, keep regulating your content with the best products and SEO rich attributes for staying top of the SERP.
As the behavioural changes are already in motion, it can be easily be deduced that COVID-19 will create long-term changes for eCommerce and SEO alike for many major industries for years to come.