Digital Marketing

How to Create an Affordable Digital Marketing Campaign

How to Create an Affordable Digital Marketing Campaign

As you start or try to grow your small business, marketing will become a primary concern. Even though you do need to continually market your business.

You may be facing some budgetary concerns that limit the number of resources you have to put towards your marketing campaign.

Fortunately, there are many free or low-cost marketing tools you can use to help you effectively grow your business.

Use a Digital Marketing Service

One of the easiest ways to save money on your marketing plan is to utilize the services of a digital marketing company, such as Adquench Fundamental Marketing. This is because you can choose a package that utilizes a variety of different digital marketing services to grow your business.

You’ll spend less money and waste less time in setting up individual marketing services when you subscribe to an inclusive plan.

Since the third-party company will charge you one flat rate for these services, you can take the guesswork out of budgeting your business’ digital marketing needs. Each month, you’ll know exactly what it will cost to market your business.

Maintain a Consistent Online Presence

Your website is a portal to your business, but it can be much more than that when you add a blog. As you write your blog posts and add SEO marketing practices to each post, you’ll increase the visibility of your site.

People searching for answers about the topics you write about will see your blog posts at the top of their search results, and all it will cost you is the time it takes to write your post.

As more users see your posts appearing at the top of more search results, your brand will earn a positive reputation as a reliable source. This will help you increase traffic to your site and boost your overall conversion rates.

Use Flex Targeting

Over the last couple of years, the emphasis in digital marketing has been on targeting specific demographics. This helps limit how much you spend on marketing to reach the consumers most likely to buy your products.

While that’s still an important concern in getting the best value for your marketing dollars, social media sites have taken this strategy a step further. Now, you can use flex marketing to target two types of demographic groups to refine your marketing strategy a little better.

For example, you can target stay-at-home moms who also own SUVs, or you can create a campaign to reach college students who like camping. This helps reach consumers who are even more likely to need your products to further increase your ROI.

Start a Mobile Marketing Campaign

Mobile marketing is a growing tool that costs very little to utilize. It involves creating ads that appear in apps on a user’s smartphone.

As the user is playing a game, using a GPS, or ordering food delivery, they will see ads for your business. Since they’re already using their phone, it’s easy and convenient for them to click on their ad. When you choose a specific type of app, you can increase the likelihood that the user will click on your ad.

A stay-at-home mom who’s ordering pizza for her family may be more likely to click on an ad for a movie streaming service than a business professional who is using a GPS app to get to an important meeting.

Using targeted ads in combination with mobile marketing is both cost-efficient and effective in growing your business.

Take Advantage of Social Media Marketing

You can start using social media to grow your business free of charge by making relevant posts that direct your followers back to your website. By adding hashtags and keyword phrases, you can ensure your public posts are reaching more users beyond your own followers.

Paid ads can also be used to boost the response you’re getting from users of each site. When your posts appear on the timelines of users who don’t follow you, they will see that the ad is promoted or sponsored.

This lends authority to your account, prompting users to follow your links. By using targeted marketing, you can make your social media ads more effective in increasing your overall web traffic.

It doesn’t matter what types of marketing you use to grow your business as long as you find them effective. Many entrepreneurs and small business owners find that free and low-cost options are highly effective for them.

If you find a strategy that benefits your business, there’s no reason you shouldn’t use it to market your brand.

Photo by Dominika Roseclay from Pexels

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