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How to Plan an Influencer Marketing Campaign for Lead Generation

How to Plan an Influencer Marketing Campaign for Lead Generation

Influencer marketing is among the most profitable and highest RoI-driven digital marketing practices that can drive a huge number of visitors, sales, and traffic to your brand.

This strategy not only makes your brand more credible but also helps you establish authority in your industry domain.

However, getting started with influencer marketing is not that easy as you need to take care of multiple aspects.

So, if you are new to this marketing tactic and want to know more about it, we have got you covered.

In this article, we will have a look at all the important points that you need to keep in mind to drive the maximum results out of it.

First, define clear goals

This is the foundation of your influencer marketing campaign and it needs to be done right. Define all the business goals that you want to accomplish with the help of an influencer.

It will give you a much better perspective regarding budget, reach, target audience, brand recognition, and more. And, one important thing that you should know is what is that strong message that you want to convey to the audience.

Define core KPIs for influencer marketing

KPIs are different from the goals that you have created for the campaigns. The KPIs will define how you are going to measure the success of your campaign.

If your goal is to increase the brand recognition of your company then you should divide that goal into multiple KPIs.

It will help you in analyzing the campaign’s performance on a micro-level. KPIs will also help you improvise your marketing campaign and increase the RoI.

Selecting the right influencer

Again, this is a critical step where no mistake can be made as the influencer will be the face of your brand. First, at least short-list 5-6 potential social media influencers that you think can do a better job than others.

Once you identify these 5-6 personalities, then it’s time to check out their previous work and the results they achieved for the brands.

After you closely check the performance of every person, making the final decision regarding the influencer will be easy.

Prepare a bespoke content strategy

Once you finalize the influencer, now, you need to work on the content strategy that you will be sharing with the influencer and the agency associated with that person.

Interact with the influencer to know more about what kind of content performs the best on the social media platforms. List down all the content formats that you are going to use in your campaign strategy.

There should not be any last-moment planned content as it might compromise quality. You can choose SEO packages that help you in creating a content strategy.

Discuss the legal matters

 However, not all social media campaigns will need to define an exclusive contract to define the content rights and ownership, but creating one will always help.

You can define the terms regarding reposting, sharing it on other platforms, content ownership. When you clear all these things, you get much better clarity about your campaign.

And, it’s always a smart move to clear all these things before the campaign begins to make sure everyone is on the same page.

Prepare content guidelines

Whether your team will prepare the content for that influencer or you hire a team for doing this job, they need to be presented with some guidelines. These guidelines will cover all the business goals followed by market research, and adding more creative elements.

Preparing a guideline makes the entire process execution hassle-free and the results are also more improved. Don’t rush too fast for creating guidelines, conduct a brainstorming session to get more creative ideas.

Proofread, audit, review

You must have seen an influencer marketing campaign gone wrong and it creates a permanent impression in audiences’ minds.

To avoid such a situation, you need to carefully go through every element of your campaign to make sure everything is solid and accurate.

For proofreading and content review, pick 2-3 people in your teams to make sure they cross-check things in a better way. Also, take feedback from the team member to know how they feel about your new campaign.

Promote the content smartly

When you are done with the influencer marketing campaign, there is still a huge scope for its promotion and you should never miss that. Check your analytics to know how the campaign is performing and is it close to your pre-defined goals or it has gone the other way.

You can also consider running paid ads for your content to gain more traction from the social media platform. When the platform will push your content among the new audience, there are high chances that you will get good traction.

These were the most important tips that you can follow while planning for an influencer marketing campaign. You will get good results when you keep the management straightforward and your marketing goals clear.

Also Read: 4 Secrets to Delivering Great Presentations Every Time

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