A Google blog post on November 11 said that the Chrome browser will show marks for fast and slow sites.
The display of these notifications is still in the experimental stage and their final design has not been determined, but their impact on click metrics and behavioural factors is already obvious.
Website loading speed has always been one of the top priorities for Google. This is why Google is constantly striving to ensure that users can get instant results when they request web pages.
The company believes this is really important and wants to help users see and understand in advance when a website will load slowly, and therefore a higher ranking will reward resources that load quickly.
Soon the Chrome browser will be able to identify the speed of loading sites and will mark them as fast or slow.
These markings are available in a variety of formats, and experiments are underway to find the most convenient markings from the point of view of ordinary users.
These tags will be assigned based on the history and average load times of the site. This information can then be expanded to report the likelihood of a low resource download rate depending on the type of device and the conditions of the network used.
These notifications in the Chrome browser will show a loading speed indicator (green for fast sites) or yellow / red “Usually takes a long time to load” with a mark in the Chrome context menu, so users can decide in advance whether they should follow the link or not.
Google will launch mobile-first indexing for new default domains from July 1, 2021
1. Mobile-first indexing
Google has officially announced that mobile-first indexing will be enabled by default for all new domains starting July 1.
Regarding existing websites, Google will gradually continue to transfer them to a new type of indexing and will notify webmasters about this through Search Console.
Since indexing will already be enabled for new mobile-first websites by default, notifications will not be sent to the owners of these resources. Google also advised that the guidelines for preparing sites for indexing with priority on mobile content are still relevant and recommended for use.
It was also recalled that the assessment of the readiness of a site for transfer to mobile-first indexing takes into account such factors as: compliance of the content of the mobile and desktop versions, structured and metadata.
These factors should be especially carefully tested and verified when working on a website redesign.
As a priority method when creating a mobile website, Google experts recommend using responsive design. To find out if a live site has been moved to mobile-first indexing, use the Website URL Checker tool in Search Console.
Google’s Artificial Intelligence first (AI first) principle will begin to be widely applied in 2020 in search results.
This principle involves the issuance of the information the user needs in the format of a clear answer to the question. Often, when applying this principle, there is no need to browse the pages of websites, as a result of which clicks from search results are minimized.
However, the information will be more streamlined and there will still be clicks with transitions.
You should prepare for this change by creating web content in a compressed form using special markup, so that the search engine robots unload the information and correctly perform the markup work, and then, if he fully answers the question, publish this content in the search results.
As a result, if you manage to get to the TOP-1 position, then the traffic from Google to the site can be significantly increased.
The Role of Links and Topic SEO in Google Ranking
Links are essential for SEO. Most marketers understand that links to websites play the role of “voices” on the Internet.
Google and other search engines use these voices to rank web pages in search results. The more votes a page collects, the higher its chances of ranking well.
Get in touch with SEO company in order to rank your online business website. Most marketers understand that links to websites play the role of “voices” on the Internet. Google and other search engines use these voices to rank web pages in search results. The more votes a page collects, the higher its chances of ranking well.
SEO Tips for Getting Topical Links:
- Use good descriptive anchor text . This includes internal links, outbound links and those links that you want to receive from external sites.
- Build relationships with authoritative, topically relevant sites . This includes those resources that rank well for your target keyword and “expert pages” that link to many authoritative sites.
- Build links from relevant sites . Check the title, page text, related phrases, and general message to make sure they are relevant to your target topic.
- Create links that people want to click on . The ideal link is often both topically relevant and prominently displayed.
- Avoid overly general or non-descriptive anchor text .
- Avoid over-optimizing links . This includes reusing the same anchor text with keywords and tactics such as keyword stuffing.
- Avoid link manipulation .
In early 2019, Google patented behavioral factors
Historically, Google, unlike Yandex, has never officially recognized the use of behavioral factors in ranking. Moreover, through the mouth of his employees, he openly denied this, explaining his decision by the low quality of these signals.
BEHAVIORAL FACTORS is “Changing the ranking of search results based on implicit user feedback.”
So what is meant by “implicit user feedback”? As it turns out, good old behavioral factors. In particular, the patent mentions the following signals:
- User-defined query, search results provided by the search engine, document selected by the user from among the search results, its position in the order in which the search results are presented.
- That is, we are talking about the so-called “click” behavioral factors directly related to user behavior on the search results page.
- Note that Yandex has been taking into account click-through factors for 10 years (starting with the Arzamas algorithm, launched in April 2009) (at one time I wrote in some detail about click-through ranking factors in Yandex).
- The time the user spent on the selected document. The so-called “click length”. It is further explained that the time spent by the user on a document means the time elapsed from clicking on the document in the search results to returning to the search results and selecting a new document in them.
- The language the user is using and the country where the user is likely to be located. This indicates a differentiated approach to accounting for user behaviour depending on their language and country.
- In general, it is quite logical that multilingual users. As well as users living in different countries may have different preferences in the search results for the same query.
The ranking factors of sites in Google are constantly changing, so with the help of mobile-first. More than 50% of search results are crawled and indexed today.
When sites are transferred to a new type of indexing, Google notifies about it through the Search Console. You can also check the server logs where most of the requests should come from Googlebot Smartphone.
Another new factor in the ranking of sites in Google is the influence of video on the site’s performance in search. This question is more about ranking in “boosted results”. Therefore, it is important where exactly the video content is located – closer to the top of the page or elsewhere.
When analyzing a page, Google pays attention to what role the video plays on the page – central or auxiliary (like a random element in some part of the page).
However, it does not have to be located at the top of the page for Google to rate its role as a host. And the page itself as a target for a video, and not ordinary.
Mobile-Friendly Update Ranking Algorithm
The ranking factors of sites in Google in 2018 are significantly affected by the Mobile-Friendly Update algorithm.
On the official blog Webmaster Central Blog, Google experts write about how Mobile-Friendly will affect the promotion and mobile indexing of sites.
March 26, 2018 Google officially announced that after a year and a half of careful experimentation and testing. t
They began to rank higher on mobile-friendly sites.
Mobile-first indexing means that the mobile version of the page will be used for indexing and ranking to better help mobile users find what they are looking for.
Google notifies sites that are migrating to mobile indexing using Search Console. Site owners will see significantly improved crawl speeds with their Googlebot smartphone.
Google continues to encourage webmasters to make content responsive. All content is now being evaluated all in such a way as to determine how mobile-friendly it is. This measure has been in place since 2015 to help mobile content perform better for those looking on smartphones.
Website ranking in Google, algorithms of 2016
Google’s site ranking has undergone several important changes in 2016. Search engine algorithms are constantly adapting to new patterns of mobile search usage. And it affects the crawling and indexing of sites when ranking Google sites.
New Rich Cards format for Google search results
Google’s mobile search results have changed their appearance on May 17. Google Webmaster has published information that a new Rich Cards format has been launched. Which is aimed at improving and improving the viewing experience for mobile users.
- As more and more people use mobile devices to access the Internet. The search engine results algorithms must adapt to the needs of the users.
- When it comes to mobile search, users need to get the most relevant and timely results from websites and apps.
Rich Cards format is displayed in the search results as a carousel of product cards with high quality pictures.
This format uses Schema.org markup. Google Webmaster has added a related section to Search Console reporting and integrates it with ZOHO CRM.
Currently, not all sites can work with this format. At the moment it can be used by film resources and recipe sites. For website owners, this is a new opportunity to stand out in search results and attract more targeted users to a web page.