Digital Marketing

Paid Social Media Advertising: Beginners Guide to Running A Successful Social Media Campaign

Paid Social Media Advertising Beginners Guide to Running A Successful Social Media Campaign

Without a doubt, social media is one of the most profitable arenas when it comes to marketing your business. While it can be overwhelming to run your first campaign, it’s definitely something that you can do on your own and reap the benefits in no time.

So whether you’re ready to promote your newest app or launch your new course, we have you covered.

Here are our eight top tips for getting started running your social media campaigns.

Get to Know Your Target Audience

As with any marketing campaign, you have to start with some in-depth research into who your target audience is. Really dig into the personality and lifestyle of your ideal customer so that your marketing efforts can be tailored to them. 

After you’ve dialed into your buyer persona, research which social media platforms they’re most likely to use. There are many options which we’ll cover in a bit.

Begin With the End in Mind

Now that you know WHO you’re selling to, let’s figure out your WHY. Are you wanting to increase your customer base by attracting new followers? Raise awareness of your business by being more visible? Announce a new product or service?

Keep this goal in mind, you’ll be using it later. 

Set Your Budget 

Marketing on social media does NOT have to be expensive. You can achieve many goals with a minimal investment which may be your speed for your first foray into paid social media advertising.

Whether your budget is $100 or $100,000 – every dollar is used by the platform to get you in front of your target. So just choose a budget based on your financial picture and get to work. 

Choose Your Channels

With so many social media channels available, there’s no way to cover all of them. Instead, we’ll go over the top three platforms.


If you’re paying for social media advertising, Facebook makes it easy to run ads on their wildly popular platform. You simply plug in your budget and check the boxes next to your chosen demographics. The rest is in the hands of Facebook’s algorithm gods.


While this platform is owned by Facebook, it has its own personality. This is the place to be if you’re heavy on visual content and stories. It also has some of the highest engagement rates and user-friendly avenues for advertising. Be sure to use #hashtags and gorgeous imagery on this platform! 

We help new drivers get their license, from regular car licenses to CDL licenses. For example, if we are promoting our app, we can use #driverstest with a picture of a teenager holding their new license.


If you’re B2B, LinkedIn is for you. Create a profile and reach out to professionals in your industry. Ads on LinkedIn are sold through the ad auction where you’re competing with other advertisers going after the same target. It can be tricky but if you’re trying to reach businesses, it’s worth it.

Craft Compelling Copy

Now, it’s time to write the words to attract your customers. While you want to come across as professional, it’s important to be approachable and likeable. Use language that sounds like something you’d actually say! 

With Generation Z, the MOST important thing is authenticity. Cut the jargon and $3 words – they’re not helping. Instead, be conversational and REAL. If you can do that while pushing your benefits, you’ll have readers nodding their heads and clicking for more. 

Set Your Ad Settings

With social media ads you can target your most relevant customers. Choose everything from income level, hobbies, and more. Also, remember how we said to remember your goal? This is where it comes into play. Ad platforms will let you set your goal and build your entire campaign around it.

If all of this is overwhelming, some platforms have an automated option where they decide who to target and when to run the ads based on your data. This is a great option for busy business owners.


It’s time for the moment of truth: launch day. If you’re wondering exactly when to launch a campaign, that’s something you’ll figure out after a few ads when you’ve looked at the analytics.

Plus, thanks to social media algorithms, many ads aren’t in chronological order but actually show up based on the user’s interests which can work in your favor!

Bottom line: take a deep breath and push that button! 

Regroup and Revise

Now comes the fun part where you get to dive into the analytics and see what worked and what didn’t. You’ll be able to see your ROI and a whole host of other metrics and clicks. Take it all in and look for opportunities to improve your next launch. 

Time to Get Social!

That’s it, folks! It’s time to do your homework and get ready for your first social media campaign! By following these 8 steps, you’ll be off to the races in no time. May the algorithm odds be ever in your favor!

About the author

Tim Waldenback

Tim Waldenback is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online driver education to help teens get their license. Tim founded Zutobi to make world-class driver's education fun, affordable, and easily accessible for all.

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