With so many hotel properties coming up every day, the hotel industry is facing a large amount of competition.
Consequently, hotel owners are looking for smart and effective strategies to promote their business.
As clients now greatly rely upon the digital domain, it is easy to understand the incredible opportunity offered by the Internet in the form of hotel virtual tours.
Leveraging virtual reality, these tours have become an indispensable marketing tool for hotel owners.
What is virtual reality?
Essentially, virtual reality is the augmentation of the real world by using computer-generated simulations. In regards to the hotel industry, this concept has grown by leaps and bounds.
A virtual reality tour for hotels is a great way to highlight what your property has to offer by way of a digital walkthrough.
An increasing number of hotels are embracing this technology to provide their guests with an immersive, engaging 360-degree experience so that they can easily visualize every part of the hotel before making a booking.
Top Benefits of Hotel Virtual Tours for Potential Guests
When you integrate a hotel virtual tour and other interactive media into your hotel website and hotel marketing campaign, you can enjoy the following benefits:
1. Increased bookings
Having a virtual tour on your hotel website can make it appealing and much more attractive. A tour highlights all the enthralling aspects of your property that helps to draw potential customers and increase traffic.
There is a myriad of hotel websites and dedicated hotel booking sites online.
This can make it difficult for prospective customers to locate your hotel. But with a high-quality hotel virtual tour and a simple booking procedure, more and more customers will be inspired to make direct bookings with your hotel.
Additionally, you can add direct call-to-action buttons at strategic locations in the page that lead to the booking page.
Lastly, the presence of interactive media on your website keeps the visitors hooked on for a longer period of time. This ensures that they continue to stay on your website, learn more about your hotel, and make a direct booking.
2. Long-lasting impression
The saying “the first impression is the last impression” cannot be truer. If you are able to give a positive first impression, your guests will most likely remember you for a long time.
Interactive, engaging and immersive hotel virtual tours will grab the attention of your audience and create a positive impact.
You can add several eye-gripping elements in the tour that can make it even more interesting to watch for the prospective guests.
3. Immersive Experiences
Hotel virtual tours will enable the potential guests to immerse themselves in an exploratory experience. These tours go through the various aspects of the property, allowing the viewers to delve into the minutest of details. This helps in building a trust factor.
Also, with virtual tours, the entire control over the experience lies in the hands of the viewer. Because every person has unique needs, he can interact with the media by zooming in or out, panning up or down, left or right.
The viewers will have complete freedom to choose the area they want to view and how they want to view it.
Some Notable Practices for Creating Effective Hotel Virtual Tours
While creating a hotel virtual tour, you must keep the following tips in mind.
- Choose the locations carefully: You must carefully select the locations that bring out the best of your property.Focus on areas such as the lobby, the restaurant, a few rooms or suites, outdoor area, swimming pool and other areas that your guests might want to see.
- Ensure all the spaces are sparkling: You must pay attention while creating virtual tours. So, make sure all the rooms are clean, organized and spotless before filming the walkthrough.
- Use text: Incorporating brief sections of text that describe the different areas, their features and services is very important.This will help the guests know exactly what you are offering. If there are any special offers, you can include them too.
So, go ahead and improve the experience of your prospective customers by offering them hotel virtual tours. High-quality tours will help you get more traffic, and ultimately more direct bookings.