“If you are planning to start an event management company or already own one, you have to be versatile to attract clients”.
Do you own an event management company but are unable to get hold of loads of clients?
Do you have a wonderful team of skilled workers which includes – an experienced production manager, sound and light engineers, well-spoken artist managers, creative graphic designers, etc, but are still unable to bag yourself clients that are “big shot”?
Well, there could be just one reason why despite having every resource, you still are not getting clients, and that is – VERSATILITY.
Name any renowned event agency and you’ll realize that the only “x-factor” they bear is versatility. Now, you might wonder, what exactly does “versatility” exactly mean when it comes to event companies, right? Versatility means, doing a variety of events, and not sticking to just one type.
For instance, if you are just into Fashion Show Management Services in India, your target clients would be very selective. However, if your agency is open to all kinds of events or at least the ones that take place more in Kolkata, then you’ll attract a lot of clients!
In case you are wondering what sorts of events you can arrange other than just Fashion shows, then please keep reading.
1. Product Launch:
In today’s era, every other day, a new product is launched; be it an FMCG product, a new model of car, mobile phone, etc. So, if you start providing Product Launch Services in India, you are definitely going to bag yourself loads of clients!
2. Corporate Dealer Meets:
This is another category that you might consider adding to the ‘List of Services’ your company provides as Corporate meets are really common and a very regular thing.
Why are you surprised? Isn’t a wedding an event? Believe it or not, wedding management is one sector that is booming! Hence, it would be amazing if you start providing Wedding Management Services in Kolkata. Sacks and bags of the money would come from this particular segment only; that’s a guarantee!
4. Open-Air Concerts:
Currently in Kolkata, a lot of open-air concerts are taking place. No wonder this city is the “cultural capital of India”. So, why don’t you include concert management on your list?
It’s going to be a great opportunity to attract brands and clubs who sponsor these sorts of concerts. But yes, along with Concert management, you have to also provide artist management service so that the celebrity artist who will be performing at the concert is taken good care and treated well.
Sports events, especially Marathons are a trend these days. So, if you don’t have this service enlisted in the “Services we provide” section/list, then do add it ASAP! You are going to gain a lot from these events.
So, these were some of the events that you might add along with fashion show management services to increase the radius of your target clients, and also get loads and loads of events.
But yes, before your company starts arranging these events, make sure you have all the skilled professionals required on board, each of them excelling at managing all the aforementioned events.
Also, once you have arranged a strong team, don’t forget to declare that your company has started arranging events other than just fashion shows. Promotion matters a lot to attract clients.
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