Why Video Marketing Is Effective: Check Out These Video Marketing Statistics for 2020!
This report will answer your question about why video marketing is effective.
Over the last decade, videos have taken over an integral part of digital marketing. Unsurprisingly, video content has taken up 80% of the internet traffic this year. And there’s no sign of slowing down. In this case, marketers have to be on top of the video trends to stay ahead of the competition.
Social media plays a significant role in video marketing trends; it makes them never been more popular. The audience engages more through social media, such as Facebook, Youtube, Twitter, Instagram, etc. Hence, those social media has now become everyone’s go-to platform for video marketing.
With the help of the ever-changing growth of social media, video trends make it easier to grasp and recall for the audience. It’s entertaining, concise, easy to digest, and engaging. Statistic says that at least 55% of the audience watch videos online every day and the number will continue to grow.
That happens because most of the audience is a visual learner, so it’s much easier for them to understand a product or a service they interested in buying through a video. Unsurprisingly, more than 72% of potential customers prefer watching a video to learn more about the brand.
It’s obvious now that videos have slightly replaced other forms of communication. No wonder that video trends effectively increase the conversion rate in marketing by more than 80%. Now, as many as 87% of marketers use video as their marketing tool.
Video can preemptively satisfy your potential customers’ curiosity that they might have by demonstrating real-life applications. One way or another, it drives their purchase intent. It connects your brand with your customers through emotion. When you do your video marketing right, you can tap into the personal aspect of the buying process for your costumers of all ages.
Video isn’t just a passing trend, but it’s here to stay. 82% of all consumer internet traffic is even predicted to be crowded with online videos in 2022. Let alone this video trend is predicted to even take a firmer stance in 2020.
If you’re a marketer, it’s time to take the lead in digital marketing by using video trends to engage with a bigger audience and increase your sales. Running a video media marketing strategy can give you the edge over your competition.
If you aren’t totally convinced yet, check out the Video Marketing Statistics that’s Going to Rock 2020 below: