If you wonder why your customers think your product or service is expensive, or why you can’t get good customers, this article is for you.
Are you unable to charge a fair price for your services?
Are your customers not loyal to you? Don’t you stand out among your competitors? Perhaps what your company lacks is a word: Design or Design Company or Web Design Compan
Is this Design guy for my company?
Design is very important for companies. It increases the perceived quality of your products and services.
In other words, customers tend to consider the products and services of a well-designed company to be of better quality than those of others with interior design. That simple! See an example. Which of the following computers looks best to you?
Regardless of the configuration of the two machines, which one do you think would attract the most attention in a computer store? The well-crafted design allows several benefits for the company, among them:
- The consumer assesses and thinks it is fair to pay more for a product or service because he understands that it will be of better quality;
- The consumer does consider a product or service of better quality;
- The consumer becomes a potential promoter of the brand among friends and family;
- The consumer becomes loyal to the brand and the company, doing business again in the future.
This applies not only to products, but also to services.
Regardless of what you sell, if your company invests in good design, it will look bigger, better, and more reliable than the others.
This same concept also applies to all institutional material with which your company relates to your potential customers.
This goes for your website, your ads, your company’s website, your business cards, all graphic support material (folders, envelopes, folders, flyers, etc.), the emails and newsletters you send, the signature that goes at the end of your emails, the presentations you send to your customers and more.
Why a Designer or Design Company?
Although it seems obvious, we do not always take into account the famous phrase of Red Adair, American Oil Fireman, who once said:
The Designer is the most suitable professional to develop a visual identity, visual communication pieces, and web design, but do you know why?
The training of a Designer takes into account various knowledge acquired over the years of experience. A trainer studies many factors that can influence our vision. A Designer is not an artist, contrary to what many people think.
An artist creates works that can have different interpretations while a Designer creates pieces that must necessarily pass the same concepts to as many people as possible. Check out some areas related to design:
1. Colour Theory
Did you know that each color has a complementary color? When we see something green, for example, Our brain feels the need for red immediately and when we see orange our brain asks for blue.
In addition to concepts like this, Designers also study contrasts, techniques for choosing colors in the chromatic circle, and much more.
2. Colour Psychology
Each color awakens a sensation in our brain. Everyone knows that yellow with red makes you hungry, but one
Design CompanyDesigner goes far beyond these concepts. Did you know for example that orange awakens creativity and people-to-people interaction?
And that blue is the preferred color for adults? Red awakens the feeling of urgency, and so on. Using the right color is very important;
Gestalt came from psychology and refers to the psychology of form. It understands that the sum of two parts (ex: A + B) is not simply A + B, but a third “C” element that has its characteristics.
The union of elements in the layout generates new elements and sets, and it is necessary to know how to balance the weights, colors, and contrasts to make the right impact;
It is about the art and creative process in the composition of a text, either physically or digitally. The letter shapes can express ideas, in addition to making reading easier or more difficult.
The good designer knows how to use this knowledge to use fonts that can be read from afar, large text blocks, elegant texts, better use of space, etc.
5. Visual Language
It is about creating an image to communicate an idea. It takes knowledge to choose colours, textures, and shapes, and to know how to balance a piece;
It is useless to have all the previous knowledge and create a fantastic super site but that nobody can find in searches. For your benefit, you need to learn how to use technology.
Mastering tools like Photoshop, Corel Draw, Illustrator, and InDesign (software used a lot by designers) many people have mastered, but that is not enough.
Knowing the law doesn’t make a lawyer, knowing the human body doesn’t make a doctor or knowing how to use a computer makes them a software engineer.
Why would knowing how to use Photoshop be enough to make someone a designer? Think about it!