In this guide, we’ll go through the various types of digital marketing agency Singapore platforms and how to pick the best one for your business.
Let’s get started without further ado.
#1 Creative digital agency
Digital creative companies place a greater emphasis on the visual aspect of things. This means they can assist you with everything from logos to infographics to brochures.
Should you need it, they can also develop a detailed plan for your brand. Advertising, material, and even in-depth marketing campaigns are among the strategies they can devise.
To put it another way, creative digital marketing agency Singapore firms can be thought of as your creative partner, assisting your brand in reaching new markets through its creative offerings.
Those services, on the other hand, must be listed from the outset. If you want to advertise on LinkedIn, for example, the maximum dimensions are 7680 x 7680 pixels,
And images that are less than 400 pixels wide will be shown as a thumbnail image. To save time and money for all parties, you must be explicit about what you require from the start.
#2 Agency for content marketing
Content marketing companies, unlike creative digital marketing agency Singapore firms, evaluate the content you already have, create content strategies, and implement them.
Depending on where the content will be delivered and the best practices, the steps they take to enhance its range from minor changes to pre-existing content to creating new content.
If you need written content for your blog, for example, they can write it according to your specifications by using SEO principles to help you improve your search engine ranking.
Content marketing companies usually provide the following services in addition to written content and SEO:
- Creation of video
- Analytical Services
- Aspect of design
#3 Video production analytics design feature
Before we get into the specifics of digital marketing agency Singapore entities, one thing to bear in mind is that website design and development are not the same.
Website design, also known as web development, is concerned with the appearance of a website and its usability and navigation.
Web production, on the other hand, is the process of making certain designs work as intended. Web designers typically use graphics software like Adobe Photoshop to build the layout of the website,
While web developers use programming languages like HTML and CSS to offering the layouts generated by web designer’s functionality.
Because of these inconsistencies, you must inquire ahead of time if they can do both. Otherwise, you may be surprised when your website performs well but looks bland, or vice versa.
SEO digital marketing agency Singapore platforms, and content marketing agencies, produce content tailored for search engines.
On the other hand, SEO companies also place a greater focus on written content and conduct activities such as keyword analysis to provide you with a robust SEO strategy.
#5 PPC Agency
Paid ads, also known as pay-per-click (PPC), are another way to drive traffic to develop an eCommerce website platform.
As the name implies, you must pay for traffic from this type of advertisement, which is the polar opposite of organic traffic created by SEO. Due to their similarities in nature, it’s not unusual for PPC companies to provide SEO services.
PPC digital marketing agency Singapore entities are experts at creating eye-catching advertisements that are completely tailored with the right keywords using the best practices of the digital platform of choice.
PPC agencies also offer their services for deploying ads on social media platforms such as Facebook, Instagram, Twitter, and YouTube, as these are the most common at the moment.
#6 Social media marketing firm
Social media firms provide social media marketing services to develop eCommerce website platforms. When an organization requires help with daily content development and posting on a set schedule, they typically switch to social media companies.
Companies often seek the help of this type of organization when they need to completely optimize their social media pages, which includes producing relevant ads and reacting to customer interactions.
#7 Agency for marketing automation
Marketing automation is a relatively new marketing technology on the market if you develop an eCommerce website platform today. Marketing automation includes a variety of technologies such as Facebook chatbots, email automation, and CRM.
Managing these tools can be difficult for you, which is why you should seek assistance from an organization.
Marketing automation companies have a lot of experience with marketing automation systems and can make sure they’re used correctly when you need them, not just because it’s a new technology.
#8 A lead generation firm
Lead generation companies can assist your business in developing eCommerce website marketing campaigns customized to your specific needs and can help you boost revenue, conversions, ROI, and much more.
They do this by assessing your target group and devising various tactics to help you reach out to them more effectively and quickly.
A lead generation agency’s expertise includes producing meaningful content to boost the brand’s image and recognition.
Whether or not you should use lead generation companies is determined by your current business objectives. If you’re trying to increase your traffic and conversions, working with a lead generation agency will help you get one step closer to your target.
We hope this has given you a better understanding of the various types of digital marketing agencies available and which one will best fit your marketing needs.
Aside from digital marketing specializations, one thing to look for in a prospective agency is to make successful digital partners.
So make sure to choose the right one today. Digital Solutions would be your ideal partner in building an eCommerce site and a marketing strategy for your online shop. For more details, contact us right away.