“Let’s say you run a natural skincare brand and want to increase your organic reach and engagement on social media. An organic marketing tip you can use is to create user-generated content campaigns.
Encourage your followers to share photos of themselves using your products and tag your brand in their posts. You could then repost some of these photos on your social media accounts, crediting the original posters.
By showcasing the effectiveness of your products, you help build a sense of community around your brand. By tapping into the power of user-generated content, you can increase your organic reach, generate more social proof, and ultimately drive more sales.”
– Adrian Pereira, Founder and CEO of Ecopeaco.com
1. Boost website ranking with essential SEO
“Search engine optimization (SEO) is important for making your website visible to your target audience. Improving your website’s ranking makes it easier for potential customers to find you. Various strategies are involved, such as finding relevant keywords, optimizing content, improving website speed, and making your website mobile-friendly.
SEO is an ongoing process that requires consistent effort and monitoring to ensure your website maintains its visibility and ranking. Higher search engine rankings translate to increased website traffic, leading to more business opportunities and revenue. Therefore, investing in SEO is wise for any business seeking to establish a solid online presence and achieve long-term success.”
Jeffery Pitrak, Marketing and Account Manager at Transient Specialists
2. “Create a Strong Brand Identity”
Your brand identity should reflect your company’s values, mission, and what makes it unique. For example, if your brand is focused on sustainability and eco-friendliness, your messaging and branding should reflect these values.
This can include using environmentally friendly materials in your packaging, promoting eco-friendly practices on social media, and partnering with other organizations that share your values.
By establishing a strong brand identity and voice, you can differentiate yourself from competitors and build your target audience.
Sacha Ferrandi, CEO and Co-founder at Source Capital
3. Analyze Current Traffic Habits
“Understanding how your target audience navigates the digital landscape is one of the best organic marketing tips you can implement. By analyzing current traffic habits, you can better tailor your marketing efforts to suit your audience’s preferences and behaviours.
This will increase the likelihood of engagement and improve conversion rates. By studying which channels and platforms your audience uses, you can optimize your content to be more visible and accessible to them.
By creating content that resonates with your audience, you can build a loyal following that can ultimately lead to long-term success for your brand.”
– Clayton Howard, Director of Analytics at Net Pay Advance
4. Utilize Social Media to Your Advantage
“With the vast majority of people spending considerable time on social media, it’s crucial to leverage these platforms to your advantage when it comes to organic marketing.
You can increase brand awareness and engagement by creating valuable content that resonates with your target audience. The more people interact with your content, the more visible it becomes, as social media algorithms prioritize content that generates high engagement.
Social media also offers an opportunity to connect with your audience and build relationships through personalized interactions. By utilizing social media to your advantage, you can establish your brand as an authority in your niche and create a community of loyal followers who will help promote your content and products.”
-Saneem Ahearn, VP of Marketing at Colorescience
5. Create a Well Thought Out Content Strategy
“A key tip that every company owner should know when they decide to use organic marketing is to start off with creating a well thought out content strategy.
Making sure your company knows what they want to post and which audience they want to target and attract is extremely important to your online presence and branding success.
Some great starting questions to ask when creating your content strategy are why are you creating this content? What is your message? Who is your target audience and demographic? What does your audience need?
What types of content should you be uploading and on what platforms? What kinds of content will actually bring in online conversions and sales? If you can create a well planned, very well thought out content strategy before starting off your organic marketing campaigns, you will have great success with your online presence growth and for your branding to improve off the bat.”
-Chris Hunter, Director of Customer Relations at Service Titan
6. Monitor and Analyze your Marketing Results
“In organic marketing you should be monitoring your efforts and analyzing your results to improve your performance and refine your strategy. Start by setting SMART goals, goals that are specific, measurable, attainable, relevant and time-sensitive.
Make sure you are using analytical tools to track your website traffic, engagement metrics and bounce rates. Some of the software we recommend you use is Google Analytics, SEMRush or Hubspot. Using analytical tools will provide you with data that will help you improve your website’s visibility and identify more opportunities to drive traffic to your website.
Use social media analytics to track your engagement metrics as well. Keep track of your posts that are performing well and create more content similar to that moving forward. Utilize A/B testing to experiment with different strategies, content, calls-to-action, and different aspects of your marketing campaigns and track your results.”
-Peter Reagan Financial Marketing Strategist at Birch Gold Group
7. Utilize Reviews and Testimonials
“The best form of marketing you can use for your brand are product or service reviews and testimonials from your customers. There is more trust and credibility here because your audience knows that these are real people who have actually engaged with your business and have social proof that your products or services are high quality.
If you want to go this route, it’s important that you make it easy for your customers to leave reviews and even encourage them to do so by sending follow-up emails to do so or offering an incentive to leave a review.
Once you have some positive feedback, you can incorporate this into social media posts, graphics, or videos by including their quotes. Overall, customer reviews and testimonials are an easy, organic way to help improve your brand’s marketing efforts while also building trust with your audience.”
– Joe Spector, CEO at Dutch
8. Guest Post On Other Blogs
“Guest posting on other blogs is a popular way to organically market your brand in a meaningful way. Simply put, you share your expertise through thought leadership or articles with blogs in a similar niche as your business, allowing you to establish credibility in your industry and driving traffic to your website.
It’s crucial to keep in mind the blog’s relevancy, audience size, engagement level, and niche so you are only taking advantage of the best ones. Each blog will have a unique set of guidelines as well, so you will need to adhere to these rules before and while you’re speaking with the blog’s editor to get an article placement.
It may be a lengthy process, but ensuring that the information you’re offering the blog is high quality and is relevant to the blog’s readers is key in establishing and maintaining a good relationship through guest posting.”
-Joe Acosta Digital Marketing at BBQ Galore
9. Maximizing Potential with Targeting
“Identifying your target audience is key to constructing an effective and efficient marketing strategy. By understanding which group of people is most likely to engage with your content, you can better focus your time and resources to get the biggest organic return on investment.
With targeted advertising, you can cost-effectively reach your desired audience and customize your messaging to their interests and behaviors. Connecting with your audience is important for increasing loyalty and long-term growth.
Engaging with them deeper creates a stronger connection that will last. With abundant data available today, identifying and targeting specific groups has always been challenging. By using targeting to attain the maximum organic potential, you can unlock new opportunities for growth and success in your business.”
– Bill Lyons, CEO of Griffin Funding
10. Tracking Visitors and Leads
“Tracking Visitors and Leads is important in any company’s online business. Companies can gain valuable insights into their audience and make data-driven decisions to improve their marketing efforts by tracking visitor behavior and locating potential leads.
With tracking tools like Google Analytics and Facebook Pixel, companies can track website traffic, measure engagement, and examine user behavior. Businesses can identify potential customers and follow their performance through the sales funnel using lead tracking.
This information allows conversion rates to increase, expand lead nurturing tactics, and customize marketing campaigns based on the information. Successful online marketing requires tracking customers and leads. Businesses can better understand their customers and make wise decisions to promote growth and success by employing monitoring technologies properly.”
– Curtis Anderson Co-Founder & CEO of Nursa
11. Utilize email marketing
Email marketing is still prevalent today and most businesses should utilize it as an organic way to increase traffic, sales, and brand awareness. Email campaigns can be particularly useful for bringing old customers back to your business’s fold with retargeting campaigns that utilize discounts and other promotions.
Email marketing also provides an excellent platform for testing and experimenting with technical features such as links, HTML formatting, images, and videos all of which can be integrated easily into any campaign.
Furthermore, with more than half of emails being opened on mobile devices, email campaigns can reach their intended audience no matter their preferred device. Email marketing is an essential part of any successful organic marketing strategy, and using it in conjunction with other methods can yield great results.
-Amy Adlerstein, Senior Retention Marketing Manager, Canvas People