Cryptocurrency companies & crypto PR agencies are constantly looking for new ways to bring in more traffic and generate better conversions, and one of the best ways to do that is by getting into the search engine results pages (SERPs). This guide will help you get to that end goal in ten easy steps. If you follow this advice, you’ll be well on your way to achieving success through SEO. So let’s get started!
1) Keyword Research
Before you write a single word of content, it’s crucial to know what terms people are searching for in your niche. The best way to do that is to use Google Keyword Planner Tool.
It will give you an idea about how many people are searching for these keywords and where they’re coming from (i.e., Google, YouTube, Bing, Facebook, etc.). This tool is important and I advise you not to skip it as it will save you lots of time during your writing process and create more value with less work on your part. Some things that we can derive from keyword research
A domain name is your website’s home. It consists of two parts: a www prefix and your company name. You don’t have to buy domains directly from your web host, but you can save money by getting them from a reseller.
Make sure that when you search for your domain, it appears in several variations (including with dashes and without). And also make sure it isn’t already taken! Several tools exist to help you find available domains that are not registered.
The first step to developing a great website is figuring out how to host it. There are many options available, but some don’t allow your site to be accessed from outside of your network. If you’re planning on becoming a globally recognized company (and why wouldn’t you be?), you’ll want to figure out how hosting works before moving on to other steps in your plan.
This will ensure that when people visit your site, they can get all of its contents, instead of getting access denied. Hosting can be confusing and technical if you don’t know what you’re doing, so consider hiring someone who does if you’d like help with it!
4) Website Structure
The backbone of a website’s search engine optimization is its structure. This includes navigation and layout, which work together to guide visitors to appropriate pages, products, and services. The better your website structure is, the more traffic you can expect.
On top of that, search engines have an easier time finding important content on well-structured websites. So what does good look like?
5) Content (Web Copywriting)
Content marketing is a great way to reach out to new people, gain trust and introduce your products or services. It’s not only a way to create awareness and boost sales but it can also be extremely beneficial in terms of boosting search engine rankings.
So how does it work? The most important thing is to provide your target audience with information that’s relevant and useful. The concept is simple: if you can’t sell someone an idea (be it a product or service) then they will probably never buy it. However, to convince your readers/viewers of something you need to understand what their needs are, how they think, and how you can help them achieve their goals through your service or product.
6) Keywords in Article Titles and Images
Keywords are important in your post titles and images because they’re what attract people to your posts. You must include keywords, but it’s also important that you use them appropriately. The title of your post should be a list of keywords (of 3-5) so people searching on those terms will find it and click through to your site.
However, there are more subtle ways to include keywords without being too obvious about it. When writing your headline, consider incorporating synonyms or derivatives of primary search terms: If someone is searching for online security solutions, use words like secured or protect or even safer online rather than just listing out every term.
7) Keywords in Meta Description, Headings, H1-H6 Tags, ALT Tags
Optimize your site using these specific keywords and make sure they are in your meta description, headings, and alt tags. Also, add them to h1-h6 tags.
These ensure that you rank high on Google and avoid penalties. If you use a tool like ahrefs or similar, check keyword density in the anchor text of backlinks pointing to your website. Not more than 2% is recommended to not get penalized by Google.
8) Links are still King!
It’s easy to forget, especially when you’re new to digital marketing, but creating links is still one of your best opportunities to drive traffic and build awareness.
One important thing that’s changed over time is where you focus your efforts. In years past, link-building centered around writing content and reaching out to related sites through email pitches or comments.
Today, blogs are most powerful as tools for sharing information about industry news and thought leadership, so that other experts and influencers will choose to link back in turn. Rather than pitching linkbait or even answering questions online, consider sharing your expertise with a behind-the-scenes look at what it takes to build a successful business in your space.
Backlinks are links on another website that link back to your company’s website. These may be in text, a graphic, or an image. Search engines use these links to determine how authoritative and important your site is based on where it’s linked from.
Three primary factors affect how search engines rank websites: RankBrain, keyword searches, and backlinks. If you have good-quality, relevant content on your site (and backlinks), then you will be rewarded with higher rankings. If you publish great content but don’t get any backlinks, then no one will see it!
10) Social Networking
If you want to succeed in today’s internet marketing world, then you can’t ignore social networking sites like Facebook, Twitter. Social media sites are places where people hang out online—they aren’t just a place to talk to your prospects and customers.
Think of social media as being a place where you can engage with your audience—not a place to market yourself or your business. The following tips will help make sure that your social networking activity is going to be helpful for your business and not hurt it.
Search engine optimization, or SEO, is an essential part of any successful marketing campaign in the digital age, but it can be especially critical for cryptocurrency businesses and ICOs. Getting ranked high on search engines can mean the difference between being able to access valuable new customers and being forced to simply sit and watch as your competitors snag all the potential profits from them.