Digital Marketing

Online Shopping Expected to Further Increase in the New Year

Online Shopping Expected to Further Increase in the New Year

New developments and online shopping trends are emerging in the retail and e-commerce world with a new year.

From revolutionary retail innovations to unexpected new distribution outlets, the most innovative future online shopping trends are expected to focus on 2021.

1: Growth of Online Shopping

This is a growing online retail shopping trend. This Year’s increase in internet shopping is here to remain. 

Particularly given the challenges of the COVID-19 pandemic and the closing of brick-and-mortar stores. 

Online shopping growth statistics reveal that almost 41% of consumers in 2020 said they were already shopping online for items they would usually purchase in-store.

Virtual commerce—native consumer journeys on the social media platform. These provide consumers with an even more streamlined way to purchase digitally and an emerging online shopping trend. 

Instead of going on a third-party platform, users can make payments directly from a social media app or blog.

2: A New Way of Influencer Marketing

We saw a significant change in the way advertisers and influencers operated together in 2020. Influencer advertising has slowly changed to raw, actual aesthetics, and this transition will begin in 2021.

Influencer marketing impacted the consumer buying behavior to shop online. 

Audiences value products that show authentic voices, and today’s intelligent consumers can detect an over-produced ad from a foot away.

Brands that do not prioritize credibility with their influencer relationships will be able to say goodbye to high commitment and ROI next Year.

It’sIt’s time to concentrate on exceptional influencer marketing that gives importance to education, culture, and consumer engagement. The importance of new Year’s online shopping deals must not be ignored.

3: Offline Properties are Now Online Stores, and There is a Growing Trend of Online Shopping

Many trending online shopping sites, B2C brands have started online. 

But have now introduced and grown their physical footprint over the last few years. 

Many of the digital labels that open stores offer clothes are a segment where consumers profit from engaging with the commodity in person.

Online shopping trends experts estimate that 850 offline stores will be opened by digitally native brands in the next five years. However, the COVID-19 outbreak has undoubtedly delayed the launch of new brick-and-mortar shops. 

We are already seeing offline offerings from formerly online-only labels and will carry on the same in 2021.

4: Ethical and Value-Based Rising Labels

Accountability, ethics, and integrity have never become more relevant to shoppers, ensuring that marketers ought to emphasize them.

According to online shopping growth statistics, 71 percent of customers choose to purchase products that fit their beliefs.

Shoppers are continually reviewing new year deals online shopping and brands based on business principles and values, with 41 percent of customers consciously choosing to purchase from a company connected to political, environmental, and social beliefs.

For the growth of online shopping, this move to value-based customers ensures that historically less likely brands will no longer have the ability to mask any questionable sales activities or environmentally unconscious purchases.

5: Delivery on the Same Day (or Speedier)

It would not be a retail trend rundown without considering fulfillment, particularly as sales and new Year deals online shopping from the same-day delivery pioneers are more significant than ever before. 

Consumers expect their orders to be delivered immediately in the era of instant satisfaction and growing online retail shopping trends.

And on the same day, store-filled demands are getting more momentum from consumers and brands alike. The other advantage to shop online is that you will usually get your products to you within 1-2 business days.

It is estimated that 88% of customers can opt for same-day or quicker delivery from Amazon’sAmazon’s Prime Air – which utilizes drone technologies to send deliveries to customers in 30 minutes or less.

And to rising distribution by robot start-ups, delivery is only getting quicker.

Though same-day shipment is far from a novel concept, —51% of trending online shopping sites have offered same-day shipping in 2018.

We are likely to see it becoming the trend even further as order fulfillment technologies and requirements develop in 2021.

6: Enhanced Use of Chatbots;

As Covid-19 has reduced in-person interaction and led to the growth of online shopping, retailers have had to minimize face-to-face customer service severely. 

An increasing number of businesses have welcomed chatbots and virtual assistants to reach clients wherever they are.

The retail industry was also using this technology before the pandemic and the financial and medical industries. In reality, by 2023, chatbots are expected to save these sectors over $11 billion.

Social distancing could be the trend for quite some time, and as a consequence, We expected to see even more players using these tools to connect consumers with messaging applications. There is a growing trend of online shopping

While there are drawbacks of in-person interactions, chatbots give businesses and consumers a range of fantastic advantages. 

Such as faster wait times and 24/7 accessibility.

Some companies, such as Lego, have also developed automated shopping assistants to give consumers customized gift reviews based on their responses to a few basic questions. 

If the consumer agrees on the items, the chatbot takes them to the web page to finish the order.

7: Enhanced emphasis on personal wellbeing and self-care

In contrast to the pandemic of the emerging trend of online shopping, COVID-19 has also altered the products that online consumers choose to buy. 

In the wake of the first outbreak of the pandemic, public attitudes centered firmly on the consumption of personal health goods. 

In reality, according to a survey, 34% of customers are growing their purchasing of personal care products while scaling back on more disposable segments.

Wrapping up

Suppose there’s something we’ve discovered in the wake of COVID-19; it’s that nothing is assured. With certain parts of the world reopening and others shutting down, it has never been more critical to have best-in-class service everywhere.

This is because your consumers want to engage with your brand. Your service must be in sync with future trends in online shopping

Entirely in line, on-brand interactions, and new Year, online shopping deals must be via email, smartphone, the site, and far beyond.  For more informative pieces like this, don’t forget to check out Desertcart Blogs.

About the author

Guest Author

I share technology, business, and personal development insights as a guest author. With a background in computer science and tech industry experience, I offer practical tips and actionable advice to enhance skills and achieve goals. Whether it's optimizing productivity, improving mental health, or navigating the digital world, I'm committed to helping others succeed. When not writing, I explore new technologies, read about industry developments, or enjoy the outdoors.

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