It has become one of the indispensable marketing channels of the marketing world. Digital marketing has its own areas of expertise and some of these categories are important;
- Search engine marketing (SEM),
- Search engine optimization (SEO),
- Email marketing,
- Social media marketing,
- Content marketing,
- Banner campaigns (display) and revenue partnership model (affiliate marketing).
These categories have performance criteria. So why should you use digital marketing to improve your business growth? In this article, I will discuss the importance and advantages of this growing sector:
1) Performance can be measured:
It is easy to measure performance in digital marketing compared to traditional marketing. If we take a television ad; you can only estimate how many people from your audience.
In digital marketing, the situation is the opposite. With Google Analytics, you can see clearly the performance of your campaigns and the returns at the end.
For example, you can easily notice how many people have visited the site thus, plays an important role in increasing your business.
2) Targeted marketing:
4 million searches are performed per minute. This means that it is an ideal channel for marketing products. Through search engine marketing (SEM) and search engine optimization (SEO), the person can be confronted directly. In this way, targeted and measurable marketing can be done without spending much money.
For example, you’re a tech-savvy, and you want to buy a new iPhone 6 Plus, and you want to research it before you buy it.
The first thing you’ll probably do is call on the phone as follows. After searching on Google, you are familiar with the product.
SEO and SEM, considered as one of the most important pillars of digital marketing, have become an indispensable channel for companies.
3) Customers can be Contacted :
Almost all internet users in our country have at least one social media account (facebook, twitter, pinterest, instagram, LinkedIn, etc.). People are constantly sharing and following others’ shares.
Similarly, people create their own profiles, and companies create their own profiles and share their products and services.
When this is the case, you can reach your target audience and promote the product or service, while listening to feedback or problems from customers and establishing closer relationships with customers.
Have you ever seen the advertising of the products you’ve reviewed before entering a site and browsing other sites? If yes, you are the target of re-marketing.
Thanks to re-marketing, you can target people who have come to the site before, which means that they have contacted the brand in other ways (news sites, forums, dictionaries, etc.) by displaying advertisements about the brand. In this way, you increase your brand awareness and increase the likelihood of making sales.
5) Can be optimized according to the target:
Your website may have many goals. In digital marketing, optimization can be made according to the targets;
For example, when a company appraises $ 2 for those who are out of a form for website A, the goal on website B may be to bring $ 1000 when spending $ 200 or site C only wants to attract visitors to the site, but the bounce rate is not more than 50% maybe.
Since these values can be easily reached in digital marketing, various methods can be achieved.
6) Helps increase brand awareness:
Almost everyone has a computer, a mobile phone and/or tablet in their homes. While having academic life one can take help from the available gadgets they have and the number is increasing because of increasing brand awareness through social media and digital marketing.
For example, Assignments Planet the number of monthly unique visitors according to their statement that 10000 people from almost every second reach them from assignment writing UK.
7) Advertising can be done according to the target audience:
Especially if your business is B2B (business-to-business), advertising in the right places becomes very important. Advertising on sites that increase your brand awareness.
For example, if you are a company that markets food machines, it is a good way to be in a place. This way, you don’t show ads to people who aren’t interested, and you reach the right audience.
As I mentioned above, the basic benefits of digital marketing, increasing digital marketing, shows that digital marketing is an indispensable and useful marketing and plays a major role in almost all industries.
With time its significance has got its peak and today digital marketing is considered as one of the most essential method and it is trending more and more.