A website is an essential part of your business. It’s the place where potential clients locate you and learn about you and your products and services. Unfortunately, you can quickly lose potential clients to competitors and lose revenue without an optimized website.
Whether you sell beauty products or offer services, your website must give an accurate picture of who you are, what you offer, how you are willing to help your customers, and how clients can reach you.
This kind of welcome gives clients peace of mind. You will have to include at least seven minimum pages on your website to do this.
Keep reading to learn what these seven pages are.
Your homepage is the heart of your website. It’s the first thing potential customers see, and it determines if an individual will browse more or leave instantly.
Studies show that clients decide in less than 0.05 seconds whether to leave or stay on a site, so your homepage must make an impression quickly.
When designing your homepage, think from the customer’s perspective. It should be clear and straightforward with eye-catching visuals to capture their attention. A short description and bulleted list of your values, brand, and goals work well.
Also, make it easy for customers to navigate from the homepage to other parts of the website. There should be either well-labeled buttons at the top or other icons that direct visitors to different sections with a click.
The products or services page is one of the most important pages and should be given special attention during website development. It is the page that showcases your products and services.
Clients come to your site looking for a solution to their problems. They’ll want to know if what you offer is the answer to their requirements.
If you sell more than one product, your website should have multiple dedicated pages for each type of product. Not only does this allow you to promote each product, but it also gives you enough space to write about each product.
Your homepage gives brief details about yourself, but visitors might have additional questions. It’s why the about us page is an essential part of your website. It allows you to answer crucial questions like the following:
•Who owns this website and business?
•What products and services do you sell?
•What’s your firm’s history?
•And most importantly, what makes your product, services, and brand unique?
When crafting the about page, avoid using generic terms “we offer excellent customer services,” as any business in any industry can use that phrasing.
Instead, develop ways and methods to elaborate on your business’s uniqueness. Also, this page should include a picture of you or your employees to make the visitor feel like they know you and can trust you.
There’s no point in creating a website if potential customers have no channels to reach you. This is where the contact page steps in. You’ll get to learn about your customer’s needs and desires through the contact page. It also opens gates for receiving critical feedback. Finally, it acts as a support tool to reach your customers with ease.
Typically, your contact page should include your phone number, email addresses, social media channels, mailing addresses, and opening and closing hours. It should also have a contact form that sends autoresponder messages to the enquirer.
If your business receives a lot of similar questions from different customers, you need to create a FAQ (frequently asked questions) page to answer the questions. Not only does the FAQ page make life easier for the visitors who do not want to contact you, but it also takes away a considerable burden from the customer service team.
A blog page is an essential tool for your website as it offers a great way to engage with your potential prospects. It also gives you a way to share information about new products, industry trends, and company news.
While having a blog page is essential, failure to keep it updated can adversely affect your company and search engine presence.
While any business will require additional pages depending on the products and services, the above pages apply to almost all companies. Remember that the goal of a website is to drive sales and revenue. Setting your website right will help you achieve these goals.